The Breeders' Cup will begin a rotation of three different venues from 2015 with Keeneland and Del Mar selected to host the championship series for the first time.

The Breeders Cup world championships have been awarded to Keeneland for the first time in 2015, will return to regular venue Santa Anita in 2016 and stay in California in 2017 for its first running at Del Mar.

The announcement of the next three host sites at one time is part of the strategy to elevate the Breeders' Cup as a luxury sports and entertainment event.

"The multi-year host site decision is part of a forward-thinking growth strategy to showcase the best of what thoroughbred racing has to offer and is an extension of the brand's 'The Best Is Yet To Come' campaign, which promises a curated thoroughbred racing experience that will attract the best horses, the best owners and the best marketing partners," the Breeders Cup company stated in a release announcing the choice of venues.

"The outstanding reputations and historic achievements of each of these venues, coupled with our enhanced platform of marketing and experiential initiatives, provide us with an excellent opportunity to grow our audience by combining the best that horse racing and entertainment have to offer."

Santa Anita will host the 2014 Breeders Cup series for the eighth time and third consecutive year in November.