Tabcorp has announced the formation of a new strategic partnership with technology leader Longitude to deliver next generation pari-mutuel wagering to its NSW, Victorian and ACT TAB customers.

Tabcorp and Longitude will work together to embed Longitude's patented Enhanced Pari-Mutuel System within Tabcorp's industry-leading, customer-facing technology infrastructure.

By deploying Longitude’s unique software, Tabcorp will be able to enhance liquidity through the aggregation of pools, develop new bet types, and display odds on a vast range of wagers.

This new arrangement is a key element of Tabcorp’s strategy to enhance the pari-mutuel wagering experience for its customers. The Longitude wagering platform is exclusive to Tabcorp in Australia.

“We are very pleased to partner with Longitude, whose proven technology provides a strong foundation for us to deliver the next generation pari-mutuel wagering experience to our customers.

“Wagering turnover is continuing to increase, as demonstrated by the rapid growth in fixed odds. In such a diverse wagering environment, it is critical to ensure that we are offering our customers industry-leading technology in pari-mutuel wagering as well.

“The introduction of Longitude will drive new customer interest in this important segment of our business by providing unparalleled flexibility in bet types and wagering innovation,” said Tabcorp Chief Operating Officer, Wagering and Media, Craig Nugent.

“Tabcorp is a global leader in racing and sports wagering, and we are deeply gratified they have selected Longitude as a partner in technology innovation.

“Together with Tabcorp, we are committed to bringing greater choice and more information to their customers throughout the betting process,” said Thomas Ascher, CEO of Longitude.

The implementation of the Longitude platform is subject to racing industry and regulatory approvals and rulings.

Details, including product rollout plans, will be made available in the coming months.